Promotion Programs to Support Increased Grape Sales
All season long, Grapes from California are advertised across a mix of national mediums for broad exposure to motivate consumer purchase.
Grapes from California are advertised with the Food Network, in both the print magazine and on television, with the Cooking Channel on television and with Chatelaine and Canadian Living print magazines in Canada. Print ads and television commercials can be viewed here. Additionally, there are a number of other ways that the commission provides incentives and information to retailers to boost grape sales, including:
- Traffic radio tags
- “The California Grape Report” monthly e-news report
- “Let’s Get Social” monthly emails with photos and recipes to use in social media