Retail Health Information

Health Information Encourages Grape Purchases

Let Them Know: Grapes Taste Great and Are Good For You Too!

Consumers love grapes for their great taste, but grapes are also a healthy choice. Current scientific research suggests that grapes help support heart health and may also play a role in promoting healthy aging. How? Grapes are a source of natural compounds called polyphenols, which can help promote antioxidant activity and can also assist with cell processes that are critical to overall health.

Additionally, grapes have no fat, no cholesterol and are very low in sodium.  They are a good source of vitamin K, a nutrient critical to healthy blood clotting, that is currently being investigated for its role in bone health and more.  These healthy attributes, combined with juicy fresh flavor, make grapes an easy choice for the health-conscious shopper.

The Three Most Common Ways Shoppers Think about
Food and Health

  1. Consumers understand that fresh, less processed food is the cornerstone of a healthy diet.1
  2. Nine out of ten shoppers agree that the foods or beverages you eat or drink can have an impact on health and well-being.2
  3. Three-quarters of shoppers (75%) report making at least “some” effort to eat disease-fighting foods that contain antioxidants.  Of this group, one quarter (31%) are making a “great deal” of effort.3


1 Health and Wellness Report 2015, Hartman Group

2 FleishmanHillard Research & Analytics, 2014, California Table Grape Commission: U.S. and Canada Attitude and Usage Survey

3 Ibid.

The Majority of Consumers Know that Grapes are
Good for Them

  • 87% of consumers agree that fresh grapes contain natural compounds that may promote health
  • Most shoppers consider grapes a healthy snack4
  • In fact, 85% of shoppers say they buy grapes as a healthy substitute for less healthy snacks and desserts
  • 85% of shoppers say they buy grapes for in-between meal snacks4
  • 57% of consumers know grapes contain beneficial antioxidants5
  • 40% of consumers are much more likely to purchase grapes after learning that they have antioxidants6


4 Ibid.

5 Clicks and Cravings:  Impact of Social Technology on Food Culture, Hartman Group, January 2012

6 Ibid.

Health Benefits of Grapes Play Well with Shoppers

Shoppers will appreciate reminders that grapes are a healthy choice. Here is some suggested signage text that can encourage grape purchase for a variety of shoppers.



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Californians have been cultivating grapes for more than two centuries. Today, 99 percent of U.S. table grapes are produced in California's warm, dry climate that is ideal for grape growing. With more than 90 grape varieties grown, California grapes come in three colors—green, red and black—and are in season from May through January.

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