Promotional Programs

Promotion Programs to Support Increased Grape Sales

All season long, grapes from California are advertised across a mix of national mediums for broad exposure to motivate consumer purchase.  Grapes from California are advertised with the Food Network, in both the print magazine and on television, with the Cooking Channel and TLC on television and with Chatelaine and Canadian Living print magazines in Canada.  Additionally, there are a number of other ways that incentives and information are provided to retailers to boost grape sales.  Customized retail promotional programs are available.  For more information, contact

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Californians have been cultivating grapes for more than two centuries. Today, 99 percent of U.S. table grapes are produced in California's warm, dry climate that is ideal for grape growing. With more than 90 grape varieties grown, California grapes come in three colors—green, red and black—and are in season from May through January.

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