Storage and HandlingPromotional and Rewards Programs: Working Together To Increase Grape Sales
We have a number of promotional programs that provide support for your efforts to boost sales of California Grapes The Natural Snack®, including:
- Our retail newsletter "Fresh Ideas from California"
- Traffic radio tags
- Integrated Food Network Promotions
"Fresh Ideas From California": News You Can Use
Our quick-read, one-subject newsletter "Fresh Ideas from California," is sent out every other week during the fresh California grape season. Each issue has one main focus, which may be an upcoming promotion, ad tagging opportunities, new retail and consumer research or a volume-increase contest. No matter what the topic may be, you'll find useful information about any and all promotional programs we're conducting that can help you boost grape volume.
Traffic Radio Advertising Tags: Get the Most Marketing Mileage on Our Buck
During the fresh California grape season (May-January) retailers have the opportunity to tag their store name onto drive-time traffic radio spots. The program is available to those retailers who feature front page, major feature, or multiple variety California grape ads. To download a copy of our 2011 Traffic Radio Tags please see below.
US Traffic Radio tagsReaching 87% of U.S. Homes: The Food Network Integrated Marketing Program
A significant portion of the California Table Grape Commission's Consumer Marketing Program involves advertising and promotions with the Food Network cable channel, its Food Network Magazine and FoodNetwork.com
There are a number of opportunities for retailers to join with us in our Food Network programs to promote grape sales. These opportunities are outlined below.
Food Network Cable TV Overview
The commission chose the Food Network as the best TV network - cable or otherwise - to reach our primary grape purchasers, women between the ages of 24-54. We advertise on the network on a regular basis. Play a video of one of our ads here.
Compelling facts about the Food Network include:
- It's among the top 10 cable networks.
- It provides 100% original programming that is available in over 99 million homes - that's about 87% of U.S. viewers
Food Network Magazine
We also place ads in the Food Network Magazine, as well as advertorials featuring network chefs. The magazine has been a very successful media outlet for grape promotion not only because of its large subscriber base but also for impressive newsstand sales.
Here are the numbers:
- 71 minutes spent reading each issue
- #1 newsstand seller in the epicurean category
- #1 on "Adweek Media Magazine's" Hot List
- Estimated one new subscriber every 30 seconds
FoodNetwork.com: Great Content, Great Reach
No doubt about it, foodnetwork.com rules:
- It's the #1 food and cooking site on the Web, with
- 178 million monthly page views.
- 69% of users are grovery decision makers.
- The site contains the largest library of online recipes - 450,000+.
- It's also one of the largest online food communities.
The commission places ads that integrate with content as well as quick-read banner ads. Retailers who meet ad/promotion criteria may tag onto these banners ads during September-November.
