Consumers love grapes for their great taste, but grapes are also a healthy choice. Current scientific research suggests that grapes support heart health and play a role in promoting healthy aging. How? Grapes are a source of natural compounds called polyphenols, which can help promote antioxidant activity and can also assist with cell processes that are critical to overall health.

Additionally, grapes have no fat, no cholesterol and are very low in sodium.  They are a good source of vitamin K, a nutrient critical to healthy blood clotting, that is currently being investigated for its role in bone health and more.  These healthy attributes, combined with juicy fresh flavor, make grapes an easy choice for the health-conscious shopper.

1. Consumers understand that fresh, less processed food is the cornerstone of a healthy diet.¹
2. Nine out of ten shoppers agree that the foods or beverages you eat or drink can have an impact on health and well-being.²
3. Three-quarters of shoppers (75%) report making at least “some” effort to eat disease-fighting foods that contain antioxidants.  Of this group, one quarter (31%) are making a “great deal” of effort.³

¹ Health and Wellness Report 2015, Hartman Group

² FleishmanHillard Research & Analytics, 2014, California Table Grape Commission: U.S. and Canada Attitude and Usage Survey

³ Ibid.

• 87% of consumers agree that fresh grapes contain natural compounds that may promote health
• Most shoppers consider grapes a healthy snack⁴
• In fact, 85% of shoppers say they buy grapes as a healthy substitute for less healthy snacks and desserts
• 85% of shoppers say they buy grapes for in-between meal snacks⁴
• 79% of shoppers were more likely to purchase fresh grapes knowing they are a heart-healthy food, and may support brain, colon, immune, and skin health⁵
• 40% of consumers are much more likely to purchase grapes after learning that they have antioxidants⁶

⁴ Ibid.

⁵ July US Omnibus: Grapes and Health, July 2023.

⁶ Ibid.